We have made an all-natural moisturiser for the face which is full of powerful anti-oxidants and then stirred through 19% of non nano Zinc. The first thing people notice is the colour. It is a light tan colour as it is full of genuine natural anti-oxidants, and these are not always white. We also use Red Raspberry Seed Oil for natural SPF in the formula which is bright red. Secondly it is quite thick due to the natural actives and Zinc. However we find it spreads really easily.
There are two ways to achieve sun protection. Firstly UV filter chemicals can be used which absorb UV radiation. We again urge people to do a little bit of their own research into UV Filters. The second way is to use a physical barrier using either Zinc Oxide or Titanium Dioxide that reflects the radiation. We chose to use only non-nano Zinc Oxide only to reflect radiation, not absorb it..
Then for anti-ageing, we needed to help stop the free radical damage that contributes to visible signs of ageing.
Why the fuss about anti-oxidants and free radicals to Prevent Ageing?
Free radicals have an electron missing and cause cell damage when they "steal" an electron from other atoms. Anti-oxidants pair up with these free radicals helping prevent cell damage.
Free radicals are created as an essential part of life when food is oxidized to create energy, and also from UV radiation or other stress such as smoking. They are highly charged oxygen that cause "oxidisation". If you've seen a peeled apple turn brown, you've seen oxidation in action. Oxidization can also cause other health problems in the skin. Antioxidants help prevent oxidization by mopping up free radicals. As antioxidants block the effects of free radicals, they end up being oxidized themselves. But better the ingredients than your skin, right? This is why it's important to constantly replenish your supply of antioxidants.
Did you Know?
When cosmetic companies make references to their own studies, it pays to be a skeptic. Cosmetic chemist and "cosmetic cop", Paula Begoin has asked these companies for their studies. She says "I have asked every cosmetics company whose product or products we've reviewed to show us their "study," and in all those 25 years, I have received only 5 of these studies (and NONE, and I mean NONE, of those 5 studies proved the claims the companies were making). There are lots of ways to use pseudo-science to create proof for a claim that, in reality, has very little to do with science and everything to do with marketing That is why the studies we provide are never done by us, but by independent bodies. Reference here
Please note: None of these studies were conducted by us. They are all performed by researchers from various universities.
That is the theory and there are lots of anti-oxidants, but putting any old anti-oxidant on the skin won't work. Firstly the ingredient needs to be stable enough not to combine with the oxygen in the air, and secondly it needs to penetrate into the skin sufficiently to work. So which ones do work, and which are only marketing hype?
Rather than a glossy brochure or vague reference to "studies", we think it would be better to see what independent researchers have found about these two ingredients when used topically.